October 2nd, 2008 by Ted Truong
Why Now is the Best Time To Sell Online
Speaker: Marsha Collier, Author, eBay For Dummies Series
Conference Notes:
Changing mindset of the customer
- Online customers are more sophisticated and demand to be engaged
- Returning back to the personalized, engaging business mindset of your local business
- People want personalized, meaningful, relevant information – not spam or just product promotions
- Good Example: Zappos advertising on LAX security bin when you place your shoes and items during security check
- Bad Example:Overstock running a promotion on “Free Shipping” when they only charge $2.95 for shipping on all purchases.
Engage the customer beyond just products and price
- Don’t rule out any target audience
- Use social media (MySpace, Twitter, Facebook) to reach audience that you may not have anticipated