October 2nd, 2008 by Ted Truong
Search Engine Optimization – Get Found Online or Get Left Behind
Speaker: Network Solutions
5 Key Elements for SEO
- Build Content
- Build Inbound Links
- Launch PPC Campaigns
- Measure results
- Maintain and update the site continually
Key On-page Factors
- Title tags
- Meta Description
- Meta Keywords (not high weighted but should still include)
- Headlines
- Body copy
Bad for Search Engines
Must consider SEO impacts when deciding to implement these development tools
- Flash Website/Pages
- Dynamic Content Website/Pages
- Ajax Pages