October 2nd, 2008 by

Search Engine Optimization – Get Found Online or Get Left Behind

Speaker: Network Solutions

5 Key Elements for SEO

  1. Build Content
  2. Build Inbound Links
  3. Launch PPC Campaigns
  4. Measure results
  5. Maintain and update the site continually

Key On-page Factors

  1. Title tags
  2. Meta Description
  3. Meta Keywords (not high weighted but should still include)
  4. Headlines
  5. Body copy

Bad for Search Engines

Must consider SEO impacts when deciding to implement these development tools

  • Flash Website/Pages
  • Dynamic Content Website/Pages
  • Ajax Pages

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