September 26th, 2008 by Richard Lee
Widgetizing Your Blog for Profit – Blog World Expo 08
Widgetizing Your Blog for Profit
Speakers:
Micah Balwin
Daniel Ha (web service for blog comments Disqus)
Robyn Tippins (BlogLog Widget -> Yahoo Developer Network)
Louis Moynihan (Feedo)
This session was all over the place and didn’t follow a solid organized structure.
Micah Balwin from Lejit was shamelessly self promoting his product in detail, but the main take away is that you can monetize search results within your blog. IMHO to make it generate enough revenue off course you’ll need 1000′s of useful articles or page content to really gain enough traffic to make it worth an internal search monetization engine.
Most Bloggers do not use an enhanced search, so this is one area that may expand.
One example used in this session for an internal search (by Lejit):
Learntoduck.com
Components of a blog:
- Content, Comments on Content, Search Result in Blog, RSS Feed
Make sure to add Feedburner for feeds
Build Your Own Widgets / Widget Publishing:
- Use Widget Box (enter your embed
- Gigya
- ClearStream
Affiliate Ads:
Nooked.com
AdaptivBlue.com (Smart Links)
Misc:
ContestGiveaway.com (Sweepstakes, sell tickets for raffle)
Q&A website from audience:
SpiritGum.net
- Create a widget Use Widget Box (enter your embed code for your audio player)
- Need analytics
- Their feed looks good
- Need to use Feedo or Feedburner to monetize feeds
Bloggeries.com
Blog Reviews (Paid and non paid listings)
$27 = Review
Panel asked owner what the value is for his service.
No discussion about “Widgets”
RedRoom.com
Authors, fans and inspiring writers to connect
10,000 signed up to blog, but only 50 active a day
Panel suggested the need Amazon widget to buy right on the pages
AskTheBoater.com
An information source for Boaters (cooking tips for boaters, boat maintenance, news, info, etc.)
They have amazon links but need additional ideas
Panel recommended to be an expert in a field. Visit websites resources that your customers are going to:
BoatNerd.com, BoaterEd.com
Not much discussion about widgets in this discussion?
twitter.peoplebrowser.com
New online service to visually see your connections
Owner wanted to know how to monetize w/o being intrusive
Panel recommended a sponsorhip model (companies sponsor a page)
i.e. viewdi.com = visual search engine (sponsor views i.e. conference page)