September 25th, 2008 by Richard Lee
Search Engine Optimization, SEM & New Media – Blog World Expo 2008
Search Engine Optimization, SEM & New Media
Lee Oden, Brian Clark, Stephan Spencer, Michael Gray (Gray Wolf)
OPENING COMMENTS:
Michael Gray:
Link Out is Good (to who makes sense to you. It tells Google what you are about)
Ego stroke people to get people’s attention to get link back
Stephan Spencer:
Meta Tags won’t help your ranking move up.
But Meta Description doesn’t help you except for the click through by users
Alt Tag won’t really do much for you (except for Google’s image search)
No follow tag = no penalty, just paStephan Spenceres no link juice
Brian Clark:
He admits Not to be a ninja like others, but you don’t have to be.
Write for people not for search engines
Ultimately a person will click on your results (win the battle, lost the war)
Stephan Spencer:
over optimization (don’t go over the top)
link bait, what content is compelling
WHAT BLOGGERS SHOULD DO:
Michael Gray:
Micropost (posting too many small posts just for SEO keywords)
Create a page for people
Brian Clark:
Write content for people
KEYWORD TOOLS:
Stephan Spencer:
Google Insights for Search
Word Tracker, Keyword Discovery
WordZe.com
WordPot.com
Michael Gray:
Quintura.com
SpyFoo.com (off and on)
Lee:
SEODigger.com
Misc (For Big Companies):
Hitwise
Comscore Marketer
Compete
MISC TIPS (From Panel):
Make sure keywords in the title
SEO Title Tag (separate post title and browser title)
WRITE:
How Tos
Answer Questions
Solve Problems
TAG:
Sticky Post
Tag Conjunction Pages (Tag Pages, Tag Clouds) (Funny, Videos, Funny Videos)
Hardest Part = Getting Link
Stephan Spencer: WordpreStephan Spencer Rocks, it’s amazing
Michael Gray:
Do not use multiple category for search engines (chose 1 and block others, no follow, no follow old posts i.e. 2007)
How important is really good copywriting skills for SEO?
Link Building:
Michael Gray:
Have an opinion and piStephan Spencer someone off (controversial, turn off comments)
Stephan Spencer:
Blogging time, spend as much time with insightful comments, other half blogging (50/50). Building relationships in the blogosphere.
Panel Q&A:
MidlifeBlogger.com
Database parameters in the URL
Custom 404 (200 code = ok, 300 = move)
Midlife, need to be 2 words: mid life
http://fourhourworkweek.com/blog/
Multiple links from the same page, only the first one counts
Image Replacement (for navigation)
11 gilder method (maybe too spamming out of margin)
MezzoBlue.com (image replacement technique articles)
Misc:
SEO-Browser.com used to review websites from a search engine robot perspective
September 25th, 2008 at 10:54 pm
Lot’s of great information. However, I would point out that Meta Tags will help your rankings slightly, it does have some positive value, and it doesn’t hurt to have them. I do agree it doesn’t have as nearly as much weight as it did many years ago.