Conference Buddies

Facebook Fortunes
How to market your blog, brand, and business
Speaker: Shama Hyder (After the launch.com)

Mari Smith a Facebook expert, was brought in from the audience to also speak on the topic.

Kevin Nations (Big Ticket Mastermind), another Facebook expert was brought in from the audience to speak.

On Twitter:  @MariSmith @KevinNations @ShamaHyder
 

Shama mentioned not to use company name as profile (focus on people)

Use your people to advocate your company.    However, the audience had questioned that, and Shama reinforced it.   I had to then Tweet her a suggest that a corporate profile helps with branding.

Community:   Direct Connection

5000 Friends limit, but unlimited Fans (so have Fan page)

Twitter (Friend you on facebook)

Use feed of Facebook

Mari Smith:

Don’t just offer products or push marketing to people

Radical Strategic Visibility

Relationship building and marketing tool

Idea + Exciting + Need = Movement  

Create Movement on Facebook

Example:

HARO = Help a reporter out (PR guy started this)

Create group of experts and reports (questions to him then ask experts)

Get them offline, teleseminars, etc.   

30,000 people (started on facebook)

Kevin Nations – Big Ticket Mastermind: 

- Development interactive conversation  (write about passion, disagreement, etc.)

- Clean up your group (delete un-useful stuff, set up rules, etc.) 

- Tell them exactly what you want  (tell them how to invite their friends, viral approach)

Have a domain that will redirect to group!

Example:

FreeRice.com  = answer question, then gives rice to the needy, 64000 fans in facebook.

Think relationship marketing

Passion = community

Start with FB and Build Out

MISC:

Facebook Audience:

White collar = Facebook

Blue collar = MySpace

PingFM.com (post across sites)

Cross post  content and agregate it.