September 20th, 2008 by Richard Lee
How to Seduce Your Tribe & Create Raving Fans – Blog World Expo 2008
Blog World Expo 2008 (#BWE08)
Las Vegas, NV – Las Vegas Convention Center
Speaker: Deborah Micek aka. CoachDeb
http://www.TribalSeduction.com
Twitter @CoachDeb @Blogis360
CoachDeb is a very exciting and motivating speaker. This was a very useful and information session.
General attributes of Social marketing:
Grass Roots
Ground level
People focused
People
Participation
Persuasion
Emotional
Entertaining
Engaging
NewMedia Marketing (aka. Web 2.0):
1. Blogs
2. Podcasts
3. Online Video
4. Social Networks
5. Social filtering (Digg it, Tag it, Stumble Upon it, etc.)
Expand your network to get knowledge
i.e. Use Twitter.com (Tweet, ask questions, give credit)
2 LEVELS:
Tribal Marketing
Tribal Seduction
Tribal Marketing:
2 Components:
The Market (Tribal)
You (The focus)
Tribal marketing Matrix
Tribe (groups like seinfeld fans, a movie you like, a sport, hobby, etc.)
Band
Clan
Individual (find influencers. traditional was hit all tribe)
New Economy Demands Different Marketing
You will buy from people you like (even if a little more expensive)
Me Too Marketing = Herd
Trigger emotional response
1920s -1980 Old Style Marketing = Mass Production, underestimate buyer
2003-2004 Emergence of New Media (listen to audience)
Tribes – natural feeling for human beings
New Media Marketing
People are Tribal
Business is Personal
Attract, connect, convert
Prequalitfy
Profit with out selling
Higher lifetime value
What is Your Brand?
Who are You?
What is your story?
Tribal Seduction (Seduce don’t Molest)
CHARM:
C aptivate attention
H ook emotioin
A advance trust
R adiate desire
M otivate to action
People buy Who you are Not what you sell!
Example:
Jimmy Choo Shoes=$4,000
Beauty, Elegance and Sexiness protected by price
1988 received a free 8 page spread in Vogue
Endorsed by Princess Diana
Sex in City (Product Placement)
Secret formula = all about soft sell
Raise the Discussion (ask questions, not provide answers know it all)
Soft, Seductive, Subconscious
Hard Sell = Make the Sale = 1-Way
Soft Sell = Be top of mind = 2-Way
Talk to customers and win their hearts
TribalSeduction.com/womenrule.com
Trigger human emotions
Love, Sign, Variety, Seecurity, Gowth, Contri.
Social Marketing = WOM = Word of Mouth Marketing on speed
Twitter = Tribal
Twitters IS PR
PR = Top of Mind
SEO Value: Every tweet is it’s own web page.
Overall CoachDeb is a wonderful speaker, and gave great information.