September 20th, 2008 by Richard Lee
Blog World Expo 2008 – Generating Traffic Through Social Media
Blog World Expo 2008
Generating Traffic Through Social Media
Speaker: Don Crowther (Social Marketing Traffic Strategies (SMARTS))
In 1998 Inktomi or AltaVista (see in a day results from your seo changes)
Social Media, Social Networking (all the same), but call it Social marketing
Instant Ranking = Huge Profits
Google is not the only place. Compared to Google:
Facebook almost as high in page views
MySpace is higher in pageview
YouTube almost double in size in page views
Facebook 100-250K new users every day (Most age 35+)
Comscore study = 51% is age 35+
And 9% is 65 or older
So Facebook is not just for kids, more than have is age 35+
Moveable Type = higher seo rankings
Don’t have to be a rocket scientist to Get into Google!
Average Competitor is Clueless!
How to Get a Million MySpace Friends
5000 Top Terms (more than 50 cents a click)
18% of all first page results were social media sites!
With 2 Sites per page
Search Engine Placement + Traffic from the social Sites = Traffic To your Site (overall)
Use Squidoo:
Monetizable (split rev)
Bild content
Build links
Use HubPages.com:
Content sharing site
May outpull your regular blog
60% revenue share!
Rewrite the articles in different words (Ask what percentage how different)
(2 links to the same site then no follow)
Publish articles
Link to site
Demostrate expertise
Monetize
Tip: Footer, link to this page, which uses affilate code (10% links will be your Adsense code, and sign up credit)
Use Wetpaint:
Quick, easy Wikis (how to articles)
Post how to articles
Link into site
Use Twitter:
Twitter only your best stuff?
Build follwing
Don’t to irrelevant posts
Don’t do private twits to your group (i.e. LOL?)
Create Online Video
YouTube 51M U.S. unique monthly visitors
Affordable Video Recorders: Flip Phone (also try one from Sony)
Video Strategies
- Video blog
- Read your posts or articles to the camera (like news caster)
- Daily video (set 5pm time slot = 365 videos a day)
- Video Reviews
- Video comments (encourage people to comment, raves, etc.)
- Top x lists on video (Top 10 christmas presents for boys, etc.)
- Screenscast video (screenflow, camtasia)\
- Bloopers (save up your bloppers – know you, trust us, see as human beings)
- Tour of your world
- Video content
- Guest videos
- Licensing
- Freeline for paid
FREE
- Free for a limited time then paid (like: MarketingSherpa)
- membership site (3000 members or more, $100K+ rev)
Not worth it below $49/mo
Takes X hours to calculate how much you should charge
- Paid podcast
- Video products
- Specialty offerings
- Video consulting
Use TubeMogul (submits your videos to other sites for you – see competitors user names to see their stats) / Trafficgeyser (40 to 100+ sites. Different people like different sites, not duplicate content because SE can see video).
-Twitter
-Facebook (50% views from facebook)
-Myspace
- Embed in Squidoo and Hubpages
- Embed contest
- Podcasting directories
- Controlled access
Example: Hubpage, kenent (multiple accounts) = toyota way
Facebook:
- Can only have one profile
- Unlimited pages
– Can be ranked
- Alternative audience source
- Embed RSS feed
Facebook Groups:
- Separate forum
Digg (in the title):
incoming links
Get into search engines with 1 Digg (pontiac body kits)
Propeller (netscape version of Digg, blogs counts as news):
- Submit Best Stuff
- Add Value
- Submit Other people’s Stuff
There is a Right Way and Wrong Way
WalMart and blackberry = Wong Way
Never be self serving
Always go in helping the Internet World
Overall Don Crowther was the best energetic speaker that I’ve seen for a while. Great information and overall presentation.