Conference Buddies

http://www.adventuresinphotoshop.com

1. How To Wow Presets (900 presets): Software-cinema.com/page/htw
2. Photo Tools Lite (OnOne Software)
3. Pre-Scripts (Dr. Brown Services)

Unique Selling Proposition (USP)

• Avoid the abuse of bling effects. Don’t lose sight of the Unique Selling Proposition – The ability to communicate and motivate somebody to action (to buy, to vote, to look, etc.)

Short Cut for Layer Effects

1. Right click choose Scale Layer Effects
2. Change all styles interactively at the same time

Saving a Shape (vector based)

1. Edit > Define Custom Shape
2. Shape is now saved within Custom Shape Tool
3. Good for logo and watermarks
4. Watermarks can create and save custom tool preset for style effects
5. Can save as a tool set to share with other people: Edit > under Preset Manager

Typography

• Kerning: spacing between letters – one letter –– Opt. + left/right arrows
• Tracking: spacing between letters – multiple letters –– highlight all letters & Opt. + left/right arrows

Displacement Map

1. Use the grayscale copy of whatever image/graphic to bend/distort the graphic to follow that grayscale texture.
2. Filter > Distort > Displace

Blending Options

• Layer Mask Hides Effects – Layer style effects does not apply to the layer masked portions