August 20th, 2008 by

SES SJ 2008 – Successful Tactics for Social Media

Successful Tactics for Social Media

It’s about the conversation
People like to tell their stories and interaction about your product
Sharing & Conversation
Collect wisdom of the crowd

Ancestors of Social Marketing:
Listservs, user groups, message boards, chat boards

Audience development, interactive PR, certain forms of what we named guerilla marketing, seeding

sCRM (Social Customer Relationship Management):
Surveys, polls, story telling, etc. 

Types of Social Media:
Social News
Social Sharing (Videos & Photos)
Social Networking
Social Bookmarking
And many other areas

Social Technographics (aka Demographics/Psychographics):
Creators
Critics
Collectors
Joiners
Spectators
Inactive

From the book Groundswell 

Dominate your Search Engine Result’s Pages (SERPS):
MySpace.com
Youtube video
Youtube channel
Other Social Marketing links
Links are a by product of social media.   
Each area is a potential to rank in your SERPs

Sony, Walmart, and other companies = back lash for being unethical for fake blogging.  Such as offering a fake promotion to generate buzz.

 

This entry was posted on Wednesday, August 20th, 2008 at 8:40 pm and is filed under BlogWorld Expo. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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One Response to “SES SJ 2008 – Successful Tactics for Social Media”

  1. Social Marketing Consultant Says:
    August 20th, 2008 at 8:47 pm

    Also check out:
    http://www.forrester.com/Groundswell/profile_tool.html
    http://www.forrester.com/Groundswell/ladder.html
    http://www.forrester.com/Groundswell (the actual book)

    This is a great way to understand your Web 2.0 Social Media audience!

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