August 20th, 2008 by Richard Lee
SES SJ 2008 – SEO Through Blogs & Feeds
SEO Through Blogs & Feeds
Use and Optimize RSS Feeds:
Use Feed Burner to manage feeds
Use keywords in feed <TITLE>, < 100 characters
Most feed readers display feeds alphabetically so write feed tiles that bring you to the forefont
Write your <Description> as if for a directory, < 500 characters
Blog Basics:
Write the post, focusing on the message
Review keyword research list
Include a keyword in headline
Review the body of the post
Promote:
Socialize with buttons
Cross link
Notify other bloggers via comment and email
Join the conversation
Become a link hub, an authority site, a real resource
Keep the mojo going:
Treat this as a long term process and not a short project
Plan for continuity and consistency (ongoing effort)
Revisit keyword list and optimization
Post original material
Weed out the junk comments
Comment on other blogs
Monitor:
Social media monitor : blog pulse, google alerts
Takeaways:
Goals drive content
Socialize (link, blog roll, comment on other blogs, etc.)
Measure
Refine and repeat
Is a blog always going to work for your industry?
Keeping links live from the start
Fixing broken links
Choosing words that belong in your text
When Linking to News:
Yahoo News (not keep it long, less than a year)
Reuters (slightly longer than Yahoo, but less than PRWeb)
PRWeb (archived longer, i.e. example from 2005)
So don’t link to Yahoo News when possible, it’ll eventually break in a year
Keep track of links:
Xenu Link Sleuth
validator.w3.org/checklink
Fix your broken links, don’t be so lazy
Tell bloggers their links are broken and also consider redirecting pages you remove from your site thant may have inbound links
Example: Webmaster Radio:
Podcast in iTunes (Internet Radio Podcast, Podcast about marketing)
Misc notes and tips:
MeFeedia = lots of traffic for well optimized feed
Title, Description, Feed validation, etc.
*Use: Auto discovery tag (engines are looking for that tag)
Buzzlogic, collectiveIntellict, CMS systems on top of it (radiant 6?)
Use keywords in your sitemap
Robots.txt (tell it to crawl individual pages, instead of exclude)
Archive newsletter onto blog, hyperlink to related product page directly
When deciding on a blog for your website use a separate domain and IP address, to give you best link score.
Check out TopRankBlog.com