August 20th, 2008 by Ted Truong

SES SJ – 2008: Measuring Success In a 2.0 World

I attended the SES conference in San Jose. Here are key notes from the conference that you may find informative:

Summary: Measuring Success In a 2.0 World

  1. Ask client questions – ask how, why, what if
  2. Segment the segment: Slice up the data and ask more questions to understand the context / what is the story the data is telling
  3. Web 2.0 is a movement from static web pages to empowering people to contribute/participate
  4. Social media traffic comes mostly from other social media site and not from search
  5. Do not concentrate so much on traditional analytics/numbers but the trends and what is the story or consumer behavior. When the people click on the Blog, why and what for – what is the intent?
  6. Analytics = no current metric system will help you tell the story. Expert panel still has to use Excel to crunch the data and help tell the client story. Better to hire an analyst than to upgrade software at this time.

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