June 6th, 2008 by Richard Lee
SMX Advanced 2008 – Website Architecture Issues
SMX Advanced – Seattle, WA – June 2008
Topic: Website Architecture Issues – SEO Tips
Here are a couple useful commands and tools for SEO:
This is a useful command to find all your website pages that are indexed in Yahoo and Google: site:insert-website-name-here.com
You type this command in the search field in either Yahoo or Google. This is great to see before a website redesign, in order to do your 301 redirects properly. 90% of website redesigns end up in a significant loss in traffic due to the lack of due diligence and planning. Having a snap shot of what pages you have indexed, their meta tags, and keyword ranking is definitely useful and should be on the all web designer’s check list, as well as on every SEO manager’s check list.
Use the Firefox Developer plugin tool to disable JavaScript to see what the search engine crawlers see. You can download it here:
https://addons.mozilla.org/en-US/firefox/addon/60
Finally a good Google page rank tool for Firefox:
http://googlebar.mozdev.org/
I never heard of this tool. This tool helps you check if the redirects are the ones you actually want (i.e. 301, 302, etc.). In which case for SEO you want 301 redirects to tell the search engines that you have permanently move this page with the page rank and score intact. Google will not transfer score for anything other than 301 redirects. Check out this tool the next time you do your SEO QA:
http://web-sniffer.net/
Here are a couple other tools from Google not mentioned in this session, but is very useful for Webmasters:
http://www.google.com/webmasters/