Conference Buddies

Do you have a large site with more than a million pages? If so, you should definitely attend this session. This panel will look at the special issues and challenges surrounding giant sites and discuss some of the greatest practices used by large companies to handle their mega site optimization.

Melanie Mitchell @melaniemitchell

Link building, content, on-site, technical

Understand Your Site Strategy

• What are your goals?
• Keyword research – specificity wins
• Create a spreadsheet
  • Keywords
  • Destination URL
  • Avoid page competition

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This presentation is of a more technical nature looking at site architecture challenges of today’s websites. Discussing what works, what doesn’t and how websites can be geared towards attracting a greater audience, and consequently, greater leads.

Ted Ulle @TedUlle

Don’t Build a Franken-Site!

Top Priority:

Your Marketing Goals! (even before keyword research)

• Optimize your keyword selection process
• Menu Labels & Navigation
• Content and Sales Copy
• Conversions

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Writing a good advertisement is only half of the battle. Once someone is on your site the conversion process must begin immediately. This session will discuss the process of cleaning up your landing pages to make them produce as much as possible.

Kate Morris @katemorris

The Parts of a Landing Page

• Visual Interest
• Relevant Content
• Call to Action
• Navigation

Example: Bose.com

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We have had two years to adjust to the major search engine results page changes. It is clear those links that searchers first see aren’t at all what they used to be. The SERPs are more complex, and that means optimization is more complex, too. This session will examine search engine results pages with the images, videos, stock quotes, weather and other snippets included, and address the changes that marketers must make.

Amanda Watlington @amandaw

Clues from News Articles:

• Focus is on scale
• Better local, such as more UK sites in UK results
• Fresher and faster results

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Some of the best SEOs in the game will be on this panel. This is an expert-level session. There will be brief coverage of on-page items such as titles, tags, text and URLs. But the focus will be on the real money of SEO: off-page criteria. Links, links, links.

Bruce Clay:

Key Points to Linking:

• Unidirectional = inbound links
• Direct links = followed
• Aim for supplemental / complementary content sites
• Do NOT go for javascript links
• Do NOT go for flash links (at least not yet)
• Paid Links – should be kept under the radar

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If you have a do-it-yourself attitude, then you’re probably relying on your own skills for your site SEO. Our panelists are veteran in-house search engine optimizers, and will reveal the best tips, tools and techniques for doing SEO in house. Learn all about the challenges and complications that might arise and the best way to deal with them in order to meet your SEO goals.

Chris Hooley, Owner, MCP Media, @ChrisHooley

Key Areas for Scheduling Work Flow:

• Content generation schedules
• Content distrubtion schedules
• Time link acquisition goals
• Room for “emergencies”
• Getting SEO involved in inter-department duties
• Approval Processes
• Incentives

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PubCon Las Vegas 2009
November 10-13, 2009
Las Vegas Convention Center
Las Vegas Nevada
http://www.pubcon.com/

When it comes to creating marketing buzz online, webmasters pretty much invented the concept. PubCon is four days of leading edge education and networking in over 90 sessions featuring 200 expert speakers in Social Media, Affiliate Programs, Search, and SEO/SEM. In its 8th year, PubCon was founded out of the rich and diverse base of WebmasterWorld forums. These aren’t people who just talk about this stuff – these are people who do this stuff.

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Keynote Panel: Twittering with the Stars
Moderator: Edith Yeung, BizTechDay
Panelist: Kevin Rose, Founder, digg.com, Pounce, We Follow. 1.1 million followers
Panelist: Porter Gale, VP of Marketing, Virgin America Airlines
Panelist: Tim Ferriss, Author, 4-Hour Workweek, Angel Investor to tech startups. 60,000 followers

Edith: How are you using Twitter?

Tim: I use Twitter for chronicling interesting things that are happening, but not suitable for my blog. I post useful links, and get polling for feedback from people.
Porter: We use it to engage with our fans. Nick is our primary Twitter updater. We are the first airline with full-fleet wifi access. Twitter is a good way to connect, address service issues, quick recovery, marketing, PR, and guest services.
Kevin: I was on a Virgin flight, since I noticed the live streaming available, (called U-Stream), I tweeted about it, and got a lot of attention. In 5 minutes, I got 1200 viewers, people who were watching me eat a sandwich. I also use Twitter for announcements. I don’t like the big corporation feel, so use it to humanize your company, tweets about your screw-ups, too.

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How to Sell to Niche Markets Online

How to Market to Baby Boomers:

Panelist: Ali Moiz , COO, Peanut Labs Media, Virtual Currency Specialist

• Virtual currency is a new market, valued at $2 billion
• Baby Boomers are born between 1946 to 1964
• They have the highest income bracket
• Spends more than other age groups, especially in travel
• Fastest growing group of social networks users
• $1.2 billion in custom-sample market in 2008
• Fastest growing section of online gamers
• Only 5% to 15% are monetizing for gamers
• Example: Zombieland movie, finding a good trailer for that movie can generate $2 million more. Tested on baby boomers to find which trailer out of three they liked the best, used that one for the campaign
• Biggest segment of baby boomers make over $50,000 to $125,000 per year

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How to Run Your Business or Nonprofit on the Cheap
Moderator – Barbara Russo, Business Coach, Founder, Barbara Russo Strategies. Concept: CPR, Clarity & Confidence, Persistence, Resilience

Panelist: Kevin Reeth

Founder, outright.com

• Get a paying customer first
• Start off as a side business first, then start buying stuff
• Don’t buy any new equipment, get everything used if possible, go to Craigslist, warehouses, clearance sales
• Get on Facebook, LinkedIn, Google, all the social networks, get personal referrals
• Get a web presence
• Get free tools, like Google analytics
• Big mistakes new businesses make: spending too much on details instead of focusing on getting more clients

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