Conference Buddies

Google I/O 2010
San Francisco, CA
May 18-20, 2010
Moscone Center West

This is Google’s Largest Developer Event of the Year!

Talk shop with engineers building the next generation of web, mobile, and enterprise applications. Two days of technical discussions featuring Android, Google Chrome, Google APIs, GWT, App Engine, open web technologies, and more.

Google I/O features 80 sessions, more than 5,000 developers, and over 100 demonstrations from developers showcasing their technologies.

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Search Engine Strategies – SES
San Francisco, CA
August 16-20, 2010
San Francisco Moscone Center

One of the original Search Engine Conferences. This year, SES is moving to San Francisco. Learn the ins and outs of search engine marketing, including website optimization, link building tactics, pay-per-click advertising and landing page testing.
Keynotes by: Jeffrey Hayzlett | BJ Fogg | Tim Ash

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SMX Search Analytics 2010

Toronto, Ontario
March 31 – April 1, 2010
http://searchmarketingexpo.com/analytics/

Search Marketing Expo – SMX Search Analytics is the only conference focused on the powerful yet challenging discipline of search analytics. In just two days, you’ll participate in sessions that deliver effective, actionable and ROI enhancing tactics. SMX Search Analytics is for intermediate to advanced search marketers who are looking to quantify the value of SEM.

Attend SMX Search Analytics and advance your knowledge into the processes and tools that can maximize the effectiveness of your search marketing campaign, and give you a leg up on your increasingly sophisticated competitors.

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SMX West, Santa Clara, CA March 2-4, 2010 Santa Clara Convention Center http://searchmarketingexpo.com/west/ Search Marketing Expo is one of the premiere Search Engine Conferences to attend.   Concepts learned in these workshops help increase your search engine marketing knowledge for SEM, SEO, PPC, Analytics, and Social Media / Networking.  With an exclusive: Microsoft CEO Steve Ballmer’s [...]

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Do you have a large site with more than a million pages? If so, you should definitely attend this session. This panel will look at the special issues and challenges surrounding giant sites and discuss some of the greatest practices used by large companies to handle their mega site optimization.

Melanie Mitchell @melaniemitchell

Link building, content, on-site, technical

Understand Your Site Strategy

• What are your goals?
• Keyword research – specificity wins
• Create a spreadsheet
  • Keywords
  • Destination URL
  • Avoid page competition

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This presentation is of a more technical nature looking at site architecture challenges of today’s websites. Discussing what works, what doesn’t and how websites can be geared towards attracting a greater audience, and consequently, greater leads.

Ted Ulle @TedUlle

Don’t Build a Franken-Site!

Top Priority:

Your Marketing Goals! (even before keyword research)

• Optimize your keyword selection process
• Menu Labels & Navigation
• Content and Sales Copy
• Conversions

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Writing a good advertisement is only half of the battle. Once someone is on your site the conversion process must begin immediately. This session will discuss the process of cleaning up your landing pages to make them produce as much as possible.

Kate Morris @katemorris

The Parts of a Landing Page

• Visual Interest
• Relevant Content
• Call to Action
• Navigation

Example: Bose.com

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We have had two years to adjust to the major search engine results page changes. It is clear those links that searchers first see aren’t at all what they used to be. The SERPs are more complex, and that means optimization is more complex, too. This session will examine search engine results pages with the images, videos, stock quotes, weather and other snippets included, and address the changes that marketers must make.

Amanda Watlington @amandaw

Clues from News Articles:

• Focus is on scale
• Better local, such as more UK sites in UK results
• Fresher and faster results

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Some of the best SEOs in the game will be on this panel. This is an expert-level session. There will be brief coverage of on-page items such as titles, tags, text and URLs. But the focus will be on the real money of SEO: off-page criteria. Links, links, links.

Bruce Clay:

Key Points to Linking:

• Unidirectional = inbound links
• Direct links = followed
• Aim for supplemental / complementary content sites
• Do NOT go for javascript links
• Do NOT go for flash links (at least not yet)
• Paid Links – should be kept under the radar

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If you have a do-it-yourself attitude, then you’re probably relying on your own skills for your site SEO. Our panelists are veteran in-house search engine optimizers, and will reveal the best tips, tools and techniques for doing SEO in house. Learn all about the challenges and complications that might arise and the best way to deal with them in order to meet your SEO goals.

Chris Hooley, Owner, MCP Media, @ChrisHooley

Key Areas for Scheduling Work Flow:

• Content generation schedules
• Content distrubtion schedules
• Time link acquisition goals
• Room for “emergencies”
• Getting SEO involved in inter-department duties
• Approval Processes
• Incentives

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