Conference Buddies

Blog World Expo
October 15-17
Las Vegas Convention Center
http://www.blogworldexpo.com/

The 2009 BlogWorld & New Media Expo will take place at the Las Vegas Convention Center, beginning with the exclusive “Social Media Business Summit” conference on October 15th and continuing with the BlogWorld & New Media Expo and Conference October 16th-17th. This is first and only industry-wide tradeshow, conference, and media event dedicated to promoting the dynamic industry of new media including: Blogging, Podcasting, Social Media, Oline Video, Music, TV, Radio, Gaming, Entertainment and Communities.

Sign up before July 1 to save, use TWEET20 as your coupon code for 20% off.

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Seminar looking at the role of social media in the enterprise sponsored by KickApps.

First Speaker: Alex Blum, KickApps

• Social Media creates channels for new revenue and deeper insight into potential clients
• 93% of Americans believe a company should have a social media presence
• Key to Success: Create a community around your content
• Widgets: A key for viral integration and for viral syndication of activity and content
• As powerful as SEM or SEO
• Social Media compels people to share, which provides lots of data results and informs us of marketing strategies
• Social media gets people talking in the context of your brand
• Can allow you to respond to feedback, and in turn, gain customers’ loyalty
• Must take full ownership of your membership
• Blum’s Law of Website Development: As soon as you launch it, you’d want to change it

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Social Media in the Enterprise
June 17, 2009
The Palace Hotel, San Francisco
The social web is radically changing the way businesses market, communicate and support customers. The ability to create meaningful and sustained engagement with customers is easier than ever, but doing it successfully is no easy task.

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Has something gone wrong with your organic search engine traffic? An SEO audit might be in order. This session covers how to conduct an efficient audit that troubleshoots real problems, rather than taking you down blind alleys. It also helps you reassess your current SEO efforts for areas that can be tweaked and improved.

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Dr. Qi Lu took the helm of Microsoft’s search efforts in January. Now six months into his new role, during this keynote Q&A with Search Engine Land editor-in-chief Danny Sullivan, Lu shares in this some of the changes that have been made to Microsoft Live Search and where the company intends to head in the search space.

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What’s a You&A? That’s where you, the audience, put your questions directly to the head of Google’s web spam team, Matt Cutts. As an engineer in search quality, Matt’s been dealing with webmaster issues for Google since 2000 and is well known to many advanced search marketers from his blog and public speaking.

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Links still rule as a major factor in helping pages rank well. You know all the obvious link building tips such as directories and forums. This session goes off-the-beaten path with ideas on how to find important, trusted, and relevant linking opportunities you might be overlooking.

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• How much does that H1 tag really matter, versus the number of links pointing at a domain?
• Do “authority” sites always have an advantage over other sites with less reputation?
• Is brand recognition now a bigger issue?

This session looks at on-the-page and off-the-page factors that influence web search, to understand what remains useful and what new signals are growing in importance.

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We’ve all heard them. Domain traffic is awful, DKI ads are great, DKI ads are horrible. Bid high at the beginning of your campaigns to juice your quality score, and so on and so forth. In this session, we take a look at the common perceptions and misperceptions about paid search advertising. So what really is true?

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Think social media has nothing to do with search? Think again.

QDF = Query Deserved Freshness

Social Signals (What are the signals?)

• Engagement
• Methods and systems for personalized network searching
• Relevancy Feedback Indicators
• Upstream and Downstream data (where you go)
• User Reviews (how people rate things)

Drive Early Traffic from Twitter

• Plan out your campaign
• Utilize well crafted DMs
• Engage Top Users
• Track via Query String Paramenters
• Add Retweet Capabilities to the page (add retweet badges)
• Control the bookmarking of your site (Delicious)
• Increase use of site (javascript)
• Add Engagement Points (i.e. video, voting, widgets, quizzes, review)

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